When using our name in a marketing context, please refer to us as South Dakota Mines. Do not use variations or abbreviations of any kind e.g., Tech, SD Mines, SDSM&T, SDSMT.
Our university seal bears the constitutional name of our institution: South Dakota School of Mines and Technology. This name is appropriate as an element of the official South Dakota Mines seal, but it should never be referenced on apparel, signage, swag, marketing materials, etc.
Student organizations are allowed to use the university’s Primary Logos and the Left Stacked Logo.
Primary Horizontal Logo (With Tagline)
The primary horizontal logo with tagline should be the default choice. If space allows for the tagline version of the logo, please use it. At smaller sizes, the tagline may become unreadable. In this instance, using one of the other versions of the logo is preferred.
Primary Stacked Logo (With Tagline)
A centered, stacked logo is suitable when the layout requires a centered alignment. As long as space allows, please use the tagline version.
Primary Stacked Logo (Without Tagline)
For small spaces, a tagline-free version of our logo may be used. Please refer to our Logo Guidelines for minimum size requirements.
Left Stacked Logo
Students organizations ARE allowed to use the new Spirit Mark. Please contact Marketing & Communications for this file.
The logo, wordmark and spirit mark cannot be manipulated in any way.
In special circumstances, if a student organization has an organization logo that does not include the university’s M logo, this wordmark can be used in conjunction with the organization’s logo.
Student organizations are allowed to use the Mines Navy, Mines Old Gold, White, Mines Blue and Neutral colors. Student organizations may not use Malachite Green.
All student organization merchandise that uses university logos or wordmarks must be ordered through licensed vendors. It is recommended that you reach out to the Rocker Shop for your apparel and merchandise needs, whether they use the university branded marks or not. They work with various vendors to get you the best price for your items, and as a licensed organization they ensure that the brand is used properly. By using the Rocker Shop your organization helps support services for all students.