Verbal Brand

Brand Essence

As one of the nation’s leading engineering, science and technology universities, South Dakota Mines is at the forefront of what’s next. We’re curious. We’re tenacious. And we’ve got what it takes to change the world.

Positioning Statement

For prospective college students who are serious about their future, passionate about STEM and eager to solve society’s most pressing problems, South Dakota Mines delivers a best-in-class education at an affordable price, with a supportive and collaborative campus community that prepares graduates to become in-demand leaders in today’s fastest-growing industries.


Advancing the frontier of innovation